A new campaign has been launched to encourage visitors to choose Derby for a short break.
Visit Peak District, Derbyshire and Derby launched its Take a Peak drive at the start of this month.
The campaign was officially launched by Councillor Nadine Peatfield, deputy leader of Derby City Council and cabinet member for city centre, regeneration, culture and tourism, who said: "I'm delighted to launch this new initiative to bring more visitors to Derby.
"Our businesses are still recovering post Covid and increasing footfall has to be a high priority.
"We have so much to see and do in the city and the Take a Peak campaign really brings that into focus."
As part of the initiative, six key themes are promoted as drivers for booking a short break in Derby - take a look at them below.
1. Culture
Boasting a rich tapestry of art and culture, with a history dating back to Roman times, Derby has evolved into a thriving hub where creativity and heritage come together. The city's artistic landscape is adorned with captivating galleries, inspiring museums and an expanding community of talented artists. From innovative contemporary art exhibitions to a celebration of its industrial heritage, Derby's cultural scene is a testament to its dynamic atmosphere and commitment to nurturing creativity. Whether you're exploring the museums, attending a captivating performance at one of its renowned venues or simply immersing yourself in the lively arts festivals, Derby offers an inspiring journey through its artistic and cultural treasures. | Visit Derby
2. Shopping
Home to a diverse and exciting shopping scene catering to all tastes and preferences, from the lively high streets of the Cathedral Quarter to modern shopping centres like the Derbion, Derby offers a plethora of options for every kind of shopper. Derby hosts an impressive selection of well-known retail brands and independent boutiques, ensuring that fashion enthusiasts and trendsetters alike can indulge in their passion for shopping and style. With a warm and welcoming atmosphere and a wide range of shopping destinations, Derby promises a retail experience that leaves no desire unfulfilled. | Visit Derby
3. Events
Derby boasts an events calendar brimming with captivating experiences throughout the year - from cultural festivals and art exhibitions to music concerts and sporting sweepstakes. Whether attending the electrifying Derby Festé, a spectacular showcase of street performances and artistic expressions, or cheering on your favourite team at a thrilling Derby County football match, there is always something happening in Derby to keep you entertained. With its dynamic and welcoming atmosphere, Derby's events are a reflection of the city's vibrant spirit, offering opportunities to come together and experience good times while making memories. | Visit Derby
4. Food and drink
You can indulge in culinary delights in Derby with a diverse and tantalising array of food and drink options to please every palate. From traditional English pubs serving hearty pub grub to trendy eateries showcasing international cuisines, Derby is a food lover's haven. The city is brimming with charming cafes, stylish restaurants and hidden gems, each offering their own unique flavours and dining experiences. | Visit Derby