White Stuff officially opens doors at new spot in Derbion

White Stuff, a popular fashion chain has relocated from Sadler Gate Derby to Derbion shopping centre. It will be based on Level 2 opposite fellow fashion giant Next.

The British fashion and lifestyle brand sells nature-inspired prints on linen dresses, chinos, and gilets, plus sleepwear, footwear, pyjamas and more.

The brand with a motto of ‘sometimes it’s good to get lost in the details’ prides itself on curating thoughtful collections.

Read more: Love Derby

Dresses with pockets are practical yet fashionable, and the website says it ‘always tries to use lower impact materials like organic cotton whenever possible.’

A key offering of White Stuff is its holiday wardrobe which includes playful prints, vibrant coral dresses and more.

Beth McDonald, managing director of Derbion, said: “We’re delighted to announce that leading lifestyle and fashion brand, White Stuff, has officially opened its doors at Derbion.

“Shoppers can now discover a huge selection of clothes and accessories featuring White Stuff’s signature style, playful patterns and unique colour combinations from the brand-new store on Level 2, opposite Next.

“We’re positive that White Stuff will be a great addition to Derbion and we look forward to revealing more exciting news soon.”

The new opening at Derbion appears to be a hit with the public.

The social post has been liked numerous times as people look forward to visiting the new store.

History behind White Stuff - what does the name mean?

Founders George and Sean who love to ski, came up with the idea of selling t-shirts, to fund their vacations in the French Alps. The ‘white stuff’ refers to snow.

Their first shop was in Battersea, South London, the first of over 100 across the UK and Germany.

Location of new Derbion store: White Stuff, Unit 216, Upper Mall, Derbion Retail Centre, Derby DE1 2PQ